McDonald's "Latinos Are One : LR1"

Client / Network / Agency: McDonald's / INSPiRE!
Air: 2011

This was one of those amazing series that got mimicked by others - and begat a second season. We battled the elements and locked 4 latino musicians from different backgrounds in a studio for 48 hours and forced them to write and produce an original song. The song was later sold on itunes and the proceeds went to charity.