New York

Illy Coffe <3 NY and the Tribeca Film Festival

Saw some great films this year (particularly liked Onur Tukel's "Summer of Blood") at #TFF2014, and was honored to be brought in to work with Illy, Andrew Jive (http://andrewjive.com/) and Origin Story, to create some very cool instagram love letters to these famous NYC films. Can you guess them all?

Simply put, "Beauty Rules" (presented by Garnier)

Client / Agency: Garnier/Mindshare
Air: 2013

SUMMARY
With pop star, Marina & the Diamonds on site to judge the looks they can put together, 8 girls are set against each other to scour New York City and put together a new music-themed outfit for themselves. In addition to their impromptu wardrobe, the final piece of each new look is a complete hair makeover.