Client / Agency : Visa / MRY
Air: 2014
Useful and beautiful - this series gave small business owners and entrepreneurs a look into how some small business tackle common problems and dispel some not-so-common wisdom about keeping their doors open.
We produced it with the great team over at GuyManly (now, NorthofNewYork)
Client / Agency: Garnier/Mindshare
Air: 2013
SUMMARY
With pop star, Marina & the Diamonds on site to judge the looks they can put together, 8 girls are set against each other to scour New York City and put together a new music-themed outfit for themselves. In addition to their impromptu wardrobe, the final piece of each new look is a complete hair makeover.
Client / Agency / Network : Blue Moon / Initiative / DBG [Digital] & Discover America [TV]
Air: 2013
Produced at the same time as Miller64's "The Sub," this series - which takes you behind the scenes to follow how raw materials, in the hands of true craftsmen and artisans, go from their initial state, to works of beauty that propel and defend their professional users - was also filmed and edited simultaneously for Digital and TV.
The show was distributed as a half dozen webisodes, and one 1-hour special that aired on Discover America.
This was another create collaboration between Blue Moon and the boys at Foglight.
Client / Agency / Network : Miller64 / Initiative/ DBG [Digital] and Fox Sports [TV]
Air: 2013
"The Sub" was one of the first branded entertainment series ever to be shot for both Digital and Broadcast. Each episode was cut as both a 3-5 minute webisode, and as a 22-minute TV show for Fox Sports.
It was also a massive undertaking, involving the largest cast of any production I'd ever managed (cast of 100 people) and many big, awesome, celebrity personalities including Terrel Owens, Gary Payton, David Justice, Brandi Chastain and Jennifer Kessy.
Client : DBG Original Series - later sponsored by Warner Bros. and Sony Pictures
Air: 2014
I initially dreamed this up as an original series for DBG, but this series become one of our most successful sponsored platforms. The series, later called "Fan Academy," was eventually homed on IGN and included episodes that turned super-fans into action heroes based on stunts they learned from Sherlock Holmes, Looper, Here Comes the Boom and Resident Evil
Client / Network / Agency: McDonald's / INSPiRE!
Air: 2011
This was one of those amazing series that got mimicked by others - and begat a second season. We battled the elements and locked 4 latino musicians from different backgrounds in a studio for 48 hours and forced them to write and produce an original song. The song was later sold on itunes and the proceeds went to charity.